Tourism as Civic Growth

LA’s total visitor volume remains 10% below 2019 levels. Our occupancy tax collections are $200 million lighter. Surveys cite homelessness, transit safety, and lack of walkable destinations as key deterrents. We will reclaim LA’s global appeal by making it clean, connected, safe, and unforgettable—for both tourists and locals.

  • Reinvest Hotel Tax Locally - Tourists return. Locals see benefits. Hotel taxes go where the impact is visible.

    1. Dedicate 20–30% of occupancy tax (TOT) to a Tourism Infrastructure Fund

    2. Use funds to pay for: Daily cleaning, 24/7 security, street art, lighting, landscaping, wayfinding

    3. Give community boards a say in how funds are spent locally

  • Iconic Corridors Program - LA feels less like a movie set and more like a destination

    1. Fund 10–12 walkable, safe, “photo-ready” districts across the city

    2. Invest in pedestrian-first improvements, sidewalk cafes, daily sanitation, and lighting

  • Support the LACC Renovation – Enhancing the Surrounding Experience - Complement the expansion of the LACC by revitalizing the surrounding area, ensuring that visitors have access to world-class entertainment, dining, and transportation options.

    1. Promote nearby dining, pop-up markets, and cultural events to create a vibrant atmosphere around the LACC.

    2. Improve public transit, pedestrian pathways, and introduce shuttles and bike routes for easy access.

    3. Ensure cleanliness and security with a coordinated effort to keep the LACC area safe and well-maintained.

  • Explore LA App + Transit Guides - Tourists explore more neighborhoods. Locals rediscover their city.

    1. Launch Explore LA app and signage system

    2. Features: multi-lingual walking maps, digital Metro passes with discounts, AR overlays, photo ops

  • Neighborhood-Based Tourism Zones - Spreads tourism benefits and reduces pressure on high-traffic areas.

    1. Designate 12 Civic Tourism Zones with local funding, bilingual signage, and zoning for guesthouses